While this is the league’s first entry into the prediction markets, individual players are already in business with companies in the industry. Front Office Sports reported that Miami Heat center Giannis Antetokounmpo is an investor in Kalshi, while new Philadelphia 76er LeBron James recently reached an endorsement deal with Polymarket that will pay him $15 million a year. [...] Adam Barrick, Kalshi head of sports partnerships, called the partnership with the NBA a “significant milestone.”
Los Angeles Lakers guard Luka Dončić (77) shoots a 3-pointer during a game against the Utah Jazz at the Delta Center in Salt Lake City on Sunday, Oct. 25, 2026. | Lukas Katilius, Deseret News [...] Share
Utah Jazz center Jaxson Hayes (11) dunks the ball during a game against the Los Angeles Lakers at the Delta Center in Salt Lake City on Sunday, Oct. 25, 2026. Lukas Katilius, Deseret News
Dennis Romboy
By Dennis Romboy
Dennis is a longtime reporter and editor at the Deseret News. He often writes about the intersection of sports and culture.
NEW: Try Article Audio
NEW: Try Article Audio
Audio quality:|
00:00
00:00
1.0x
00:00/00:00
KEY POINTS
05 featured comments
Tactics Expert
October 5, 2026 16:20
Exciting match, don't miss it!
Match Reporter
October 8, 2026 11:45
Exciting match, don't miss it!
Fan Representative
October 10, 2026 20:30
Exciting match, don't miss it!
Veteran Fan
October 14, 2026 07:55
Exciting match, don't miss it!
Football Commentator
October 12, 2026 09:15
Exciting match, don't miss it!